What Percentages of Revenue Should You Allocate to Expenses, Taxes, and Profit

One of the biggest challenges we see with business owners is not knowing where their money should be going each month.

By: Laura Lloyd

Published: May 13, 2026

One of the biggest challenges we see with business owners is not knowing where their money should be going each month. We have worked with many clients who were bringing in good revenue but still felt stressed because they were unsure how much to spend, how much to save for taxes, and whether they were actually making a profit. Once we helped them break their numbers into simple percentages, everything started to feel more clear and manageable.

A good starting point is to divide your revenue into three main categories: expenses, taxes, and profit. These are not strict rules, but they give you a structure to follow. Here is a simple way to think about it:

Expenses: 40 to 60 percent of your revenue

This covers the cost of running your business, such as software, subscriptions, rent, marketing, and paying contractors. If this number is too high, it may be time to review your spending.

Taxes: 20 to 30 percent of your profit

This is money you set aside so you are prepared when taxes are due. A simple habit is to move a portion of each payment you receive into a separate savings account just for taxes.

Profit: 10 to 20 percent of your revenue

This is what you keep after expenses and taxes. Profit is important because it allows you to grow your business, invest back into it, and pay yourself consistently.

For example, if your business brings in 8,000 in a month:

3,200 to 4,800 may go toward expenses

1,600 to 2,400 may be set aside for taxes

800 to 1,600 can be kept as profit

When you start allocating your money this way, it becomes much easier to make decisions because every dollar has a purpose.

If you want help organizing your numbers and creating a system that works for your business, we would love to work with you. Reach out to learn how we can help you stay on track with your business finances and make better financial decisions.

Share this Article

Continue Reading

Learn the

Six Secrets for Startup Success

We’ve walked this journey with hundreds of startups as advisors, partners, friends, and business owners ourselves. This guide, The Six Secrets for Startup Success, is a collection of lessons learned aimed at helping you begin your journey on the right foot.

Ebook Cover Template

Holidays

Happy holidays, and thanks for visiting our website! Below is our holiday closure schedule. We believe in taking a few days off to spend time with our families and friends. We hope you do as well!

October 17th
October 18th
November 20-23 2023 – Thanksgiving Week”
December 25, 2023 – Jauary 1, 2024 Christmas Week
March 29th – Good Friday
April 16th & 17 2024
May 27, 2024 Memorial Day
June 19th 2024
July 4th and July 5th
September 2, Labor Day
November 25 – November 29th Thanksgiving Week
December 24 2024- January 1, 2025